Lark & Vines: Brand Identity / May 12, 2021 by Derek Prince Wilson

Hello everyone! It has been a minute since I have posted a blog update! I am so excited for this one as I have been working on if for a while now. Now that it is finished I am excited to share! Lark & Vines is a home goods store opening up June 15th, in Fairview Park OH. One of my old co-workers and friends Leslie Choma is the owner of the business, and this is her vision I was so lucky to be able to bring to life.

Leslie came to me with a fantastic concept, and business model that really resonated with me. I think one reason why the outcome is fantastic is because of that solid idea, and reason behind the brand. I truly had a lot of fun working on this project and I hope you all have fun checking it out. I will be posting another blog post after the store opens with updates, and an interview with Leslie on her store, and brand. If you live in the Cleveland area and are able to go check out Lark & Vines June 15th, please do!

Logo Variations

The final logo for Lark & Vines is pictured above, but designing the logo was quite fun. I think the final logo has a nice balance of organic shapes, and visuals, that showcases the vibe of the brand well.

Usually when I share drafts to a client it is not this many, but I had a lot of fun playing around with the logo and wanted her to see the variety and make a choice for what was best for her business. These were refined from the 1st drafts sent over, and while I saw many that could be the final logo design, the final one speaks to the brand perfectly.

Icons

Illustration

I had a lot of fun illustrating the larks, and their vines. The vines were taking from photos Leslie provided of vines her mother and grandmother gave her. This was a nice touch to tie in a personal meaning to a design, that also plays a part in the meaning behind the brand as well.

This is the main graphic is utilized in the patterns designed for the business.

Brand Identity

The brand identity for Lark & Vines is very earthy and spring like but not being too over the top. The various tones of greens really help give the brand a calm nature feeling. I spent a lot of time exploring MANY green tones, going back and forth between bluer greens, and more warmer greens ultimately having a balance of the two.

I am SO happy to have the opportunity to turn Leslie’s vision of Lark & Vines to life. Being able to bring in personal touches to a brand from the creator is really what gives brands that extra special feeling.

Thanks so much for reading, and please check out Lark & Vines June 15th, support local business, and let me know if there is any way I can help you bring your design needs to life.

Cheers,

Derek

Discover Estate Sales: Brand Idenity / January 15, 2021 by Derek Prince Wilson

Hello! Happy New Year! I am so so so hopeful that 2021 will be better for us all. I have been trying to be busy, working on various projects. My goal for myself this year is to post here on my blog at least every Friday. That is one of my new year goals for myself and I am going to try and stick to it.

I wanted to share this project I have been working on and off on, and actually am really excited for it. Discover Estate Sales is a website that shares where estate sales may be, I believe by location. While the website itself is still under construction, I have been working on the logo and brand identity for it. Here are some of the logo concepts, to refinements, and then fleshing out the brand identity for it. My goal was to keep true to a vintage style, but add a modern twist to the estate sale vibe.

Logo 1st Drafts

These 6 options I sent over for consideration as a 1st round draft.

Once I received word that they had chosen one of my logos, I went into refining and fleshing out the brand identity. This included per the client: visuals, color, and slight changes to the original logo they had chosen. The following pages are the brand guidelines sent over to the client.

The brand identity is still potentially subject to change, but I have been having so much fun with it, I wanted to share the progress. When everything is complete, and the website is up, I will post another blog with all of that information so you all can check it out.

Happy Friday, and as I have committed to myself I will be posting a blog every Friday this year so until then!

As always, if you need graphic design work, or know someone who does I always appreciate any referral I receive. Take care!

Free Shipping on Print Shop till 2021! / December 3, 2020 by Derek Prince Wilson

I am running free shipping till 2021 on all orders from my print shop on derekdoesdesign.com/shop. I am adding some fun new designs as well, so check them out. Some prints have framed and unframed options, so gifting them with frames is a nice full gift for the holidays. All packages come securely wrapped, whether it is a print, or framed piece. Shipping is about 7 days, so plenty of time still for the holidays. Some of the new prints are below.

New Print. Framed and non framed options available.

F*UCK Typography Print. Perfect holiday cheer. ;)

Cleveland Circle Map Print- Red. Will come in multiple colors.

i will be adding a few more pieces, which I will post about as I launch them. I hope you all have a great and safe holiday! As always, if you need graphic design work completed please reach out to me and let me know! I look forward to working with you if you do!

Cheers!

-Derek

10 Great Books for Graphic Designers / November 18, 2020 by Derek Prince Wilson

I read a lot of graphic design books. That being said, here are my 10 best graphic design books to maximize your thinking, skillsets, and overall mind to design.

Hott Tarts Logo Design / November 9, 2020 by Derek Prince Wilson

Hott Tarts is a Cleveland OH home made pop tart business I created a logo for. The inspiration from my awesome client is the 90’s, and it shows. It brought me back to my slap bracelet, SNES, and capri sun days.

THE BLACK BRAND Water Bottle Packaging Design / November 6, 2020 by Derek Prince Wilson

Happy Friday my friends! I wanted to share a project I completed a while ago, but am now able to share it. The Black Brand focuses on sleek merchandise and apparel in their shops online. I helped them with the packaging design for their water bottle.

Final Packaging Design

Check out The Black Brand’s website here

https://www.theblkbrand.com/

The link to this specific water bottle that comes in this packaging is here:

https://www.theblkbrand.com/product-page/stainless-steel-vacuum-seal-cup

As always, I hope you all are safe and well, taking time for yourself each day. If you need graphic design work, feel free to reach out to me! I would love to help.

Cornerstone Design & Renovation Branding / October 14, 2020 by Derek Prince Wilson

I recently completed business card and branding design for Cornerstone Design & Renovation, located in Cleveland Ohio. Cornerstone Design & Renovation is a home consulting business that helps its clients plan for a home renovation. Here, I am talking about the design process I went through to help out their business.

CLVD HAIR STUDIO LOGO / September 7, 2020 by Derek Prince Wilson

Hello my friends! I am lucky and thankful to have such a nice referral base which brought me to work with Katie at CLVD HAIR STUDIO, located in Avon Ohio. If you all need your hair done and you are in the Cleveland area, please go visit her! Her Instagram is @hairbykatiekim so check her out Cleveland! Overall I really loved doing this project, and I love the Cleveland Guardian statues so it was a win for me. Katie had a clear idea of what she wanted, so it was fun to take her clear idea and make it a reality in my own way.

I wanted the guardian illustration to work in the logo, and on his own as well. I created various icons Katie could utilize on marketing materials, business cards or social media.

Icons

Vertical Logo Version

Illustration Details